The Localiser System
How It Works
The Localiser System is a both a powerful Search Engine Optimisation Tool and an easy to use product finder for your browsers. When entering a search phrase lets say into Google, many users enter their location such as their Country, County or even Town. Also, once people have actually found your site they may want to narrow their search to nearby towns or counties and not the entire length and breadth of a country. With these two factors in mind the Localiser system was developed. The user can easily navigate to the location of the their choice and the page generated will be dynamicaly, Search Engined Optimised for that location.
By selecting a country the user can narrow down the products in their country
Once Selected the user can than narrow down to their county and even their nearest town.
The website will now start to Search Engine Optimise itself for its location. In the example below you can see that the page title is relevant to the location. It would be fair to say that somebody searching for a "canon photocopier Cumbria" has a good chance of stumbling over this demo site, providing I have some adverts on the site. Google does not like empty websites!
The internals of the website are automatically automated for the product and also the location including:
- Page Titles
- Page Descriptions
- Keywords
- Alt Tags
- Image Titles
- Internal Link Titles
You can see just how important the location factor is. This is an example from overtures search suggestion tool for users searching for a brand of car. More people search by location than model of car
